DOMINIKA SZYMANSKA

Social Media & Marketing Specialist

Content Creation & Brand Strategy

Meet Me
Welcome to my portfolio! I’m a dynamic social media and marketing specialist with experience in both the fashion and beauty industries. I craft trend-driven content that resonates with audiences and aligns with brand aesthetics, blending creativity with data insights. My work focuses on developing digital marketing strategies that build brand presence, increase engagement, and drive measurable growth across platforms like Instagram and TikTok.

Why Me
With hands-on experience at Wizard Publicity and Blue Vanilla, I’ve successfully developed digital marketing strategies, managed influencer collaborations, and created engaging social media content. I hold a Master’s in Strategic Fashion Management from the London College of Fashion, where I deepened my ability to combine creativity with strategic, data-driven thinking to deliver results.

Why Work With Me
I’m passionate about using my expertise in digital marketing, trend analysis, and storytelling to help brands grow. Whether through innovative campaigns, data-driven strategies, or engaging content creation, I bring fresh ideas to elevate your brand's presence and connect with your audience. If you're looking for a marketer who can drive digital growth while maintaining brand identity, I’m ready to collaborate with you.

Social Media Content Projects

Explore the trend-focused content I’ve developed for fashion and beauty brands, including Apeer, KISS, and Pink Vanilla, designed to engage and inspire specific audiences.

Marketing Trends 2025:
Key Strategies for Fashion
& Beauty Brands

This report explores emerging and evolving marketing trends shaping the fashion and beauty industries in 2025. It analyses how brands are leveraging experiential spaces, authentic product showcasing, sensory marketing, and oversized campaigns to engage consumers in a fast-paced digital landscape. Each trend is supported by real-world examples, critical perspectives, and strategic takeaways for brands looking to stay relevant.

Elevating Luxury Sports Marketing:
Ralph Lauren’s Next-Gen Athlete Strategy

This case study explores how Ralph Lauren can expand its influence in luxury sports marketing by partnering with emerging Gen Z athletes. The proposal outlines a strategic approach to athlete collaborations, limited-edition product lines, digital engagement, and community initiatives, positioning Ralph Lauren at the forefront of the evolving sports-fashion landscape. Through authentic storytelling and high-impact activations, this strategy aims to drive brand loyalty, engagement, and commercial success.

RIXO True Vintage:
A Fashion Time Capsule

A creative presentation exploring how RIXO taps into nostalgia by merging vintage aesthetics with contemporary design. This pitch analyses trend cycles, cultural references, and strategic storytelling to deepen brand engagement through emotional connections.

Academic Works

Explore my creative business reports and academic dissertation, developed during my master's degree at the London College of Fashion.

  • THE INFLUENCE OF CGI MARKETING, CRAFTED BY FASHION BRANDS, ON CUSTOMER PERCEPTIONS AND BEHAVIOURS IN EUROPE.

    masters dissertation

    Check it out!

  • THE MARKET ENTRY STRATEGY INTRODUCING CHYLAK INTO THE DUTCH LUXURY MARKET

    report

    Check it out!

  • VICTORIA'S SECRET MARKETING REPORT

    report

    Check it out!

Experience

Wizard Publicity

Social Media Assistant,
2024 -2025

Blue Vanilla
& Pink Vanilla

Social Media Marketing Intern, 2023 -2024

Sales Professional,
2022-2023

Ralph Lauren

The West Village

Digital Marketing and Sales Assistant, 2022

Fashion Business School Bureau

Marketing & Communications Executive, 2022